Case Study:
Element Beteiligungs GmbH — Flexible Performance Management of Entire Portfolio
Element is a family business focusing on startup investments. They are based in Linz, Austria.
Company Size:
5 portfolio companies
Aggregated Revenue:
> €5M
Segment:
Family business
Description:
Element is a small investment business based in Linz, Austria. They are currently managing a portfolio of five promising startups. Georg Kirchmayr, the man behind Element, is an accomplished business leader who has previously assumed the role of Chief Executive Officer (CEO) at Austrian companies AGILOX and TGW Logistics Group. His extensive experience in scaling and internationalizing medium-sized companies is the driving force behind Element.
“AOA has given us a simple and scalable way to provide our portfolio companies with a strategic framework that can easily be adjusted to suit their needs. Additionally, it has helped us standardize reporting to quickly be able to see where we can support our investment companies.”
AOA Positive Impacts
- Methodology flexible enough to be adopted quickly and easily by Element’s diverse startup portfolio.
- Standardized reporting and performance measurement throughout the portfolio.
- Helped team get a clear overview of day-to-day operations and investment performance.
- Clarified the areas where support was needed and whether a follow-up investment was feasible or not.