Creating a Vision Statement

A vision statement is the “why” of an organization: why do we get up in the morning and why do we do our work?

The company vision encapsulates the fulfillment of your purpose and acts as your North Star. It aims to resonate with everyone, fostering a sense of pride, excitement and belonging to something greater than individual selves.

We put together a quick guide on how to best create a vision statement, including:

Guidelines and pro tips

Best practices

Step-by-step plan for a co-creation workshop

Eager to put it into action? Get your copy below.

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