Case Study:

rotable — Capitalizing on First-Mover Advantage

rotable is securing first-mover advantage in a niche market segment by providing expert software that enables hospitals and doctors to minimize time spent on administrative tasks by simplifying the complexity of scheduling shifts in a clinical environment.

Company Size:

> 10 Employees

Recurring Revenue:

> € 120K

Segment:

Startup

Description:

rotable is an innovative and ambitious tech startup founded in Vienna in 2020. In line with their slogan, Simplifying medical careers, they aim to make the recruitment of physicians, HR managers and hospital staff more efficient and to facilitate high-quality education for future generations of physicians.

“The AOA methodology enabled us to scale our startup sustainably and in a smart way. The constant reviewing and challenging of our intentions, as well as the quarterly actions, really helped us to develop a great product.”
Lisa Holzgruber
Lisa HolzgruberCEO rotable Technologies

AOA Positive Impacts

  • Enabled the team to follow a clear strategic pathway towards market segment leadership.
  • Facilitated the onboarding of new team members and a shared understanding of values and culture.
  • Catalyzed the introduction of innovative product features and management processes.
  • Supported rotable to become the leading company for clinical shift scheduling software ​in the DACH region.
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