Case Study:

CONDA – Navigating Growth with AOA

CONDA is an Austrian equity crowdfunding trailblazer navigating the complexities of growth through the lens of the Art of Acceleration (AOA).

Founding year:

11 years ago

Current Size:

~30 employees

Industry:

Equity crowdfunding

Description:

CONDA, founded almost 11 years ago, stands as a pioneer in the Austrian crowdfunding scene. With over 30 dedicated employees, the platform facilitates investment in startups and SMEs. The company experienced dynamic phases of scaling, reaching 40 employees at one point, then strategically scaling down to 15, only to surge again to its current size. In this ever-evolving landscape, CONDA looked for a management framework that aligns with its growth aspirations and dynamic business environment. After several rounds of OKR trials that did not reach the desired results, CONDA landed on the Art of Acceleration and is now reaping the benefits of the flexible novel methodology.

"For me as a CEO, the Art of Acceleration is like being the pilot of your company and having a well-structured cockpit for flying that plane. It helps me understand where we are in the different teams, where we're heading and at which altitude we're flying at any given moment."
Daniel Horak
Daniel HorakCEO and Co-Founder CONDA

AOA Positive Impacts

  • Operational applicability: AOA's impact was immediate and practical on an operational level, helping teams structure their daily activities in a measurable way aligned with the company strategy.
  • Structured growth planning: AOA provided a structured approach to growth planning and helped set the focus for both strategic objectives and daily business management.
  • Cross-functional synchronization: The methodology enhanced cross-team synchronization, identifying the interfaces between teams.
  • Increased transparency: AOA introduced a high degree of transparency on the work-item level, helping teams understand each other's priorities and commitments.
  • Quarterly planning discipline: The challenge of maintaining focus amidst growth was met with the implementation of quarterly planning discipline, ensuring alignment with strategic goals.
  • Retrospective insights: The introduction of structured retros at a team level helped create a culture of continuous improvement, providing teams with a platform to reflect and refine.
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