Haesh — Fail Fast, Get Up, Do It Again
hae.sh was a deep tech startup focusing on the use of blockchain technology for internal audit processes in companies.
Company Size:
> 5 Employees
Total Revenue:
> € 100K
Segment:
Startup
Description:
Established in September 2020, hae.sh set out with a mission to revolutionize the auditing process. They pioneered cutting-edge blockchain cloud software to deliver automated continuous controls and data integrity solutions.
As a successful startup, hae.sh was in search of a tool that would support a transparent analysis of their company in order to identify areas for improvement and the potential for scalability in current market conditions.
Using AOA helped them realize — with minimum investment and maximum efficiency — that they should not continue their operation, as the market was not ready for their product.

AOA Positive Impacts
- Enabled the team to change the way they measured progress and performance.
- Made problem areas transparent and clear so the team could distinguish where they were underperforming.
- Enabled the company to decide quickly that scaling in the given market conditions was unlikely.
- Saved everybody involved time and money by helping to make hard decisions.